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Create
and manage Search Engine Optimization (SEO) and META tag programs to ensure
optimum ROI.
Identify, manage, negotiate, and evaluate ongoing web marketing alliances
and partnerships.
Development
and creation of direct marketing campaigns for web, including
landing pages, sponsorship content, acquisition emails, etc.
Collaborate
with internal departments in the development and implementation
of e-commerce strategies, website development, product development, and
business models.
Ensure
maintenance of daily site functionality and functionality of current
offers and programs.
Analyze
website traffic on a weekly basis and make recommendations for
improvement or opportunities.
Maintain
and acquire domain names.
Recommend
new business opportunities and identify new markets.
Assist
Management in Web department forecasting and budget.
Ability
to interface with IT, Direct Team, Creative Services, Finance, and
Senior Management on a regular basis.
Develop
and maintain customer loyalty programs, including continuity
programs and regular email blasts.
Work
closely with other Direct Response channels (infomercial, print) to
maximize synergies between Direct mediums.
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